The bridal brand La Premiere will launch its new bridal collection in Shanghai with three haute couture collaborative collections on 6th July. The three collaborative collections work with the world's top wedding dress designers: Inbal Dror, BIRENZWEIG, and Maria Pia. Once the news came out, it aroused great attention in the Chinese bridal industry.

La Premiere always stays ahead of the bridal fashion trend, with aesthetic, romantic, and entry-level luxury appeared in the bridal market. La Premiere gain lots of support and love from the global market since the brand found. La Premiere brides think that the soul of the brand is unparalleled creativity, and it has brought a unique wedding dress custom experience for them.

During the Shanghai Bridal Show, La Premiere will launch the newest collection to the VIP bridal store owners. The chief designer of the brand, Archie, disclosed that the new collection is inspired by Princess Grace, Grace Kelly.

La Premiere not only launched its collection but also launched a series of the co-branded collection since 2020.

La Premiere x Inbal Dror collection "Mermaid Legend" was launch in June, which is the first time to show in the Chinese bridal market. Inbal Dror is a famous wedding dress designer in Israel and United States. Her designs are unique, crafted by the best fabrics, and perfectly match the female form. Her design was worn by Ivanka Trump, Beyoncé, Naomi Watts, and other celebrities. This collaboration has continued her design style, the slender skeleton body of brides, light and elegant like a mermaid princess diving into the deep sea.

BIRENZWEIG is a fashion house that wins the top 10 promising designers of 2012 from industry-leading fashion magazines. The La Premiere x BIRENZWEIG 2022 collection is edgy but feminine and sensual. Each layer of the gown is the expectation to love, is the longing for happiness.

Maria Pia is a wedding dress designer who good at using new fabrics and materials to make a dress with creative design. His dress is simple, detailed with a refined design.

For these two collaborative collections, La Premiere will launch in July 2021.

La Premiere will continue to cooperate with more of the world's top wedding dress designers to bring more couture bridal gowns to global brides, share love and happiness with the world.