Brand Story

With almost two decades of distinguished experience in the bridal industry, boasting collaborations with renowned brands and global-famous designers, we stand as a reputable manufacturer with a thriving factory of over 100 skilled artisans. In 2020, we proudly introduced our brainchild, La Premiere. Rooted in the essence of its French name, which translates to “the first time,” La Premiere is an embodiment of the cherished moments that define love stories—the initial encounter, the heartwarming proposal, and the resounding “I do.” Our brand extends a personal and affordable touch, offering face-to-face bespoke services that cater to diverse bridal aspirations. Our gowns, curated from a global array of designs, embrace various styles to encapsulate the boundless elegance that knows no limits. Guided by visionary designers and fueled by a commitment to crafting eternal memories, La Premiere transcends traditional boundaries, ensuring every bride’s journey down the aisle is an enchanting and unforgettable one.

At the heart of La Premiere’s philosophy lies the profound significance of “the first time.” Beyond its linguistic origins, it encapsulates the singular joy of a couple’s grand ceremony, the transformative moment when a bride steps forth in her gown, and the unparalleled experience of witnessing a dream become reality. With an illustrious start in the bridal manufacturing realm, creating exquisite dresses for esteemed brands and couturiers worldwide, our co-founder Ruby’s aspiration to manifest every bride’s dream culminated in the birth of La Premiere. Marrying the skill honed through years of industry exposure with a desire to bring personalized bridal visions to life, Ruby envisioned a brand that resonates with all brides, offering them not just a gown, but an emblematic piece of their unique love story. Through La Premiere, we invite you to embark on a journey where elegance finds its truest expression, transcending mere attire to become an everlasting memory of the most cherished “first-time” moments.